Without courage, we wouldn’t be where we are

Without courage, we wouldn’t be where we are There always comes a time when people have to make big decisions. Do I risk getting a massive shock to prove that lightning is not God’s wrath, but just electricity? Do I stay at home and listen to Weimar’s state radio, or should I go outside and […]

Trimipramine should be more fun than skittles

Trimipramine should be more fun than skittles Whether it’s Apple, Burberry or Skittles, we all have those brands that we have fallen in love with and are fiercely loyal to. Can that be applied to medicine? VORN/Hirschen Group Head of Strategy Vincent Schmidlin explains:   The doctor makes the decisions – not the patient. Is […]

Irrelevancy is the leading cause of death

Irrelevancy is the leading cause of death There are numerous diagnoses when a second option can’t hurt. Irrelevancy isn’t one of them. Because irrelevancy leads to a communicative dead This might not be a problem for some product ideas, but in the healthcare sector, it’s a different story. Here, the role of what people are […]

All those who have no idea about healthcare should start up a healthcare agency

All those who have no idea about healthcare should start up a healthcare agency Hirschen Group (‘Home of the Brave’) is an independent agency group within the WPP network. The network stands for the communication and consulting of agency brands, as well as creative communication consultancy, digitisation and public opinion. 10 locations / 301 clients […]

Lobbyists are the better doctors

Lobbyists are the better doctors They don’t diagnose or prescribe anything, yet they are the ones who give many patients the chance to better health. Antonia Meyer and Dr Daniel Wixforth from the 365 Sherpas/Hirschen Group explain public affairs and policy advice within the healthcare field:     Political work within the healthcare world has […]