The healthcare system is becoming more and more data-driven — for good reason. Data subsumes trends, opinions, behavior, scientific studies and much more. And: correctly selected, analyzed and interpreted, they help you to make the right decisions.

However, the amount of publicly accessible data available in companies is now so high that it is easy to lose track and valuable knowledge is not applied.

IMW IQ, the IMW’s data platform, has set itself the task of developing data-based solutions for communication in the healthcare sector. The main aim is to analyze problem areas in the field of knowledge transfer and to make medical knowledge comprehensibly and comprehensively available where it is needed by people working to optimize health-related services.

The IMW is thus a radically new technology and consulting company that provides insights from patients and HCPs as well as market and competitor transparency and thus continuously supports sales and communication planning.

The new Institute for Medical Knowledge Transfer is the research and consultancy offering of the healthcare agency Health Angels, which is part of the Hirschen Group. In addition to the health angels, the founders are the change experts from Robin Consulting and the technology and data analytics specialists from FREESIXTYFIVE.