There is a new currency in the world of health and medicine: relevance! Relevance that is based on knowledge, not belief. An example of its importance is that today, more than 50% of all doctors are digital natives. In fact, a GP survey concluded that half of the doctors now use the Internet equally in private and while on the job. Another relevant aspect is that now, almost 50% of all patients google their symptoms before seeking medical help. However, only 30% of them inform their doctor about it. Complex situation? Yes!
With radical relevance, we help to simplify complicated matters in order to enable better communication: a type of communication that benefits the lives of both patients and doctors.
To achieve this, we have created an agency system that unites the brightest minds from the medical, communication and industrial fields.
Good communication is dependent on rigorous knowledge. That’s why we work closely with experts from the fields of pharmacology, immunology, diabetology, oncology, virology, andrology, urology, gynaecology, dermatology, orthopaedics, rheumatology, neurology, pneumology, and anyone else who best fits your current needs. We do all this because we are convinced that things can only change when we bring opinion leaders and communication experts together. The combination of clinical science and emotion gives healthcare communication exactly what it needs: impact.
Thinking outside the box: working in interdisciplinary fields is in our DNA. Because solutions are only acceptable when they bring lasting value. In order to achieve this, we link disciplines, constantly re-evaluate them or invent new ones.
We don’t do business as usual. We never did – because the spirit of discovery fascinates each one of us every day and everywhere. And it works. The mixture of profound market and medical wisdom combined with a dash of creative courage helps us create new unseen solutions – every day.
We are fascinated by life. In the health world, it’s not about products, services or solutions. Things don’t revolve around websites, revolutionary interfaces or smart algorithms. It’s about people, their needs and wishes. In short: their lives.
We are driven by one desire: to help make the world a better place. We see opportunity where others see obstacles. And the possibilities we discover are developed to their fullest potential.
We dive into a project only when we are convinced that it will be a success for both people and companies. If that’s missing, we leave it and move on.